Touchwood
Lead creative/writer for Touchwood shopping centre. After the initial pitch win, there’s nothing I didn’t work on. TV, radio, the re-brand, tone of voice, online/offline advertising, in-centre comms and internal engagement.
Channels:
Print / OOH/ Press / Radio / TV / Online / DM / Internal / Guidelines / Experiential
Creative | Copywriter
353
This is a real soldier’s story printed with real blood. The Diary of My Afghanistan Tour 2010/11 is the first-hand account of Pte Chris Burtenshaw 3rd Battalion the Parachute Regiment, who served on the frontline in Afghanistan.
The ink used in the diary was mixed with blood from Chris, and the men who served alongside him. The diary also comes in a presentation box designed and made by craftsmen in Helmand Province, Afghanistan.
The limited-edition diaries were auctioned off to raise funds for the 353 Charity.
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